Description
Slow Turtle is a Toronto-based multi-brand clothing shop specializing in street fashion that sought a rebrand.
As part of the design team, I focused on developing the mascot identity. I created BOOKEE, a turtle-inspired character illustrated for both print and digital promotions. The mascot extended into exclusive shop merchandise, such as eco bags and sweatshirts.
Alongside the mascot, our team collaborated on marketing and strategy, and designed a new website to unify and communicate the refreshed brand identity.
Idea Sketch
Website design on Wix